The benefits of using a professional PR company

Sunday, 14th October 2012 - comments (0)

As avid readers of Bath Mum?s you will know publicity is great for any business, it has the ability to reach a much wider audience than is possible on your own - and it can be a lot more affordable than you might think.

If you are thinking of setting up a new business or are small business keen to grow your customer base, fill your order books and get the phone ringing then using a PR Company may be well worth considering. It is a great way to generate awareness, sales and customers, usually at much less cost than conventional advertising.

Many people ask me ?How does PR Work?? One of my favourite examples is from a simple travel offer I managed to get published in the Mail on Sunday (at no cost) for a boutique hotel in Brighton. The hotel received 65 telephone calls as a result of the piece and made 10 bookings. But whilst every client and every solution is different the end objective is to be an effective link in the chain that generates customers.

Now a ?Bath Mum? it was in the back of my mind when I set up Crocodile PR. After a decade working in London PR consultancies we wanted to start a family and return to our roots in the West Country. Crocodile PR became my vehicle. I love being self-employed, it fits in really well with family life and I enjoy seeing my client?s companies grow as a result of our joint efforts.

Crocodile PR is made up of a network of freelance PR professionals based across the South West and in London. Each of us has their own area of expertise so we can tailor a service to ensure clients have the best media contacts to suit their enterprise - at affordable rates for a small business.

We can help in many ways:- creating your press kit, articles in the media, maximising your use of social media, improving your search engine optimization, assisting with website copy and partnership marketing opportunities.

Feel free to contact us even if it?s for an informal chat or a coffee to see if PR will suit your business. We work with companies of all shapes and sizes from a wide range of industries. Log into our website or call me on 07793 844274.

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Source: http://www.bathmums.co.uk/news.php/1239.htm

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