Google does it again. After launching a barrage of updates over the past several months, Google does a splendid job at jabbing the most unscrupulous bunch of online entities on the Web. The update leaves Internet specialists and marketers in awe, perturbed and worst, petrified.
In a blink of an eye, the rankings of many websites were placed in jeopardy. A lot of websites lost their traffic, and even plunged to the bottom. Critics and frustrated SEOs question Google?s update, but there is no certainty. Although formulated to hunt down the notorious existence of unscrupulous web sites, the Penguin update still lashed at legit websites.
Does this call for a refurbished SEO strategy? Yes. Google?s Penguin update is specifically formulated to convey the message that black hat SEO won?t do you any good. Your website?s rankings can only climb atop Google if and only if you stick to webmaster guidelines. Otherwise, you will have to endure every Google penalty that will hit your way.
The Penguin update preys upon the typical dislikes of Google: spun content, unnatural link schemes, paid directory links, cloaking in web designing, spun web content, keyword stuffing and all other facets of the dark art of black hat optimisation. Should you wish to evade the potential threats of a penalized website, then you must find ways to get away from the stronghold of black hat search engine optimisation. Clean up your site!
Stay away from dangerous web sites. Backlinks from dangerous websites don?t add value to your website. Analysts say that Google is not impressed with the prohibited link to me and I?ll link to you approach. The algo update determines the relevancy of the sites you?re linking to. Don?t settle for illegal or paid backlinks if you wish to stay away from trouble or penalisation.
Put up fresh content on your site. Content is king with Google, so take advantage of this scheme. Why issue duplicate content when you can craft high quality articles that make you an authority in your industry? Superior content lures clients to your website!
Hire a white hat SEO company in Singapore today to conceive your Internet marketing strategy.
Related articles on Magic Webs or visit www.magicwebs.com.sg.
Source: http://www.smfseo.org/2012/09/23/categories-se-optimization-site-promotion-internet-business-seo/
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