Saturday, December 31, 2011

Just another partner search

Hello Loves. ^__^ Once again im looking to add a few new roleplay partners. I currently have a lot of extra time on my hands for reasons i would rather not go into, so.. i thought i would see if anyone is interested in a few one on ones? I tend to favor darker themed roleplays, though thats not all i'll do. I am also usually more prone to fantasy, but i've been known to do a realistic if the story is good. Post length tends to vary depending on whats going on, but i can usually get up to 4 decent paragraphs. I can play either gender. I favor the female role but am not limited to it. I can aslo double if need be. Pairing wise i have no limits. I have done the standard male/female, male/male and female/female a number of times each.

A few things i would be interested in
~Angel/demon
~boarding school -School in general is an interesting place to have a setting
~urban fantasy
~dark fantasy
~Romance (as part of the plot, not the whole thing)
~Vampire/hunter
~Werewolf/Vampire
~Old friends (ask for an explanation if interested)
~Prince or princess/servant
~Medieval
~Horror

~And many, many more ^__^

If anyone has any interest in tossing some ideas around leave a comment or send a message ^__^

~Riz

Source: http://feedproxy.google.com/~r/RolePlayGateway/~3/jJO2lMxgr8c/viewtopic.php

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Video: Economic Expectations for 2012

There has to be something wrong with our economy if the Fed has to keep interest rates at zero, says Ed Yardeni, Yardeni Research.

Related Links:

Business & financial news headlines from msnbc.com

Source: http://video.msnbc.msn.com/cnbc/45824607/

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TEP Games and Conduit Announce Partnership to Bring NFLPA Officially Licensed Apps and Toolbars to Fans First Two Android Apps Feature Takeo Spikes of the San Diego Chargers and LeSean McCoy of the Philadelphia Eagles

BALTIMORE, Dec 27, 2011 (BUSINESS WIRE) -- Target Entertainment Properties (TEP; http://www.tepgames.com), along with ProPlayerInsiders (PPI; http://www.proplayerinsiders.com/), today announced a partnership with Conduit, the largest network of web and mobile app publishers with over 260,000 members and their 250 million users. As part of the partnership, TEP is launching NFL Players Association-branded browser apps, mobile apps and toolbars to help keep fans engaged with their favorite players.

The initial launch of the NFL Players Lifestyle App (PLA's) for Android devices, powered by Conduit, will feature veteran NFL Player Takeo Spikes, 14-year linebacker now with the San Diego Chargers and running back LeSean McCoy of the Philadelphia Eagles. The Players Lifestyle App will also be available on iOS in early 2012.

For a limited time only, TEP, in partnership with the NFL Players Association, is offering the opportunity for one fan and a guest to win tickets to attend the NFL Players Party in Indianapolis (which also includes airfare for two, hotel accommodations, and ground transportation and two tickets to the NFL Players' Smocks and Jocks Event). To enter for a chance to win, fans simply need to download any NFLPA Community Toolbar or PLA Lifestyle Mobile App. For official rules and regulations, please go to: http://content.tepgames.com/ The NFL Players Lifestyle App (PLAs) represents an exclusive communication bridge, connecting superstar athletes to their roaring fan bases in one central place where they can interact and engage with buzzing, viral communities.

Through these apps, fans can access information, statistics, news, videos, mini-games and photos of their favorite NFL players.

"I am very excited to participate in the initial launch of NFL Players Lifestyle Apps," says Takeo Spikes, about the ability and flexibility to deliver a uniquely interactive social-mobile experience. "This new mobile app provides people with a one-stop destination for everything they'd want to know and share." "The explosive growth in social media content and audience engagement in the mobile entertainment space allows players the opportunity to expand their brand and increase the fan's interactive experience with them," explains TEP's Head of Strategic Partnerships and Business Development, Vernon Lee, Jr. "Conduit was a perfect partner for this and on-going projects as they have an excellent understanding of what is needed and have helped us create these outstanding products for NFL Player's fans." "We are excited to partner with TEP for the NFLPA project. The market's call for services like ours is too dire to ignore and we're happy to be able to champion this shift toward mobile for all industry verticals, especially the NFLPA," said Ori Lavie, VP of Mobile Strategy at Conduit.

NFL Player Lifestyle Apps are available for free on the Android market for both players at: http://takeospikesapp.mobapp.at/ http://leseanmccoyapp.mobapp.at/ NFLPA Community Toolbar: http://downloadmytoolbar.com/NFLPlayers/LP/ For more information, please visit: http://www.tepgames.com/ About Target Entertainment Properties Target Entertainment Properties (TEP) is a Maryland based company dedicated to creating and publishing digital entertainment that aligns with celebrity personas and brands across multiple digital platforms; including online, social and mobile. By cutting through the clutter of the rapidly expanding digital space, TEP expands its reach by generating new revenue opportunities and partnerships for its clients. TEP's Partners have over 40 years of combined experience in gaming, licensing, marketing and sales. TEP is a premier digital entertainment company. www.tepgames.com.

ABOUT NATIONAL FOOTBALL LEAGUE PLAYERS INC.

Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association.

Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS "takes the helmets off" the players and facilitates the marketing of them as personalities as well as professional athletes. Through a sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPlayers.com, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, visit www.NFLPlayers.com About Conduit Conduit is the fastest-growing network of web and mobile app publishers, with over 260,000 members and 250 million end users. The Conduit Network empowers publishers -- from global brands to independent developers -- to create exchange and distribute apps, and to collaborate through business partnerships.

Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere, from browsers and websites to all major mobile devices. Publishers can distribute and exchange their apps directly or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization both within and beyond the boundaries of the publisher's website.

With Conduit, global brands such as Major League Baseball, Time Warner Cable, Univision, Chelsea Football Club, Fox News, The Weather Channel, Groupon, and Travelocity are successfully marketing themselves online, along with hundreds of thousands of small and medium-sized organizations in more than 120 countries around the world. Join the Conduit Network.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50116601&lang=en SOURCE: Conduit CONTACT: TEP Media Contact: LPS Consulting PR LaTonya Story LaTonya@Lpsconsultingpr.com or Conduit Contact: Melissa Myers, 650-340-1550 ext. 136 Marketing/PR Associate Melissa@conduit.com Copyright Business Wire 2011 -0- KEYWORD: United States

North America

Maryland INDUSTRY KEYWORD: Football

Licensing (Sports)

Entertainment

Mobile Entertainment

Sports SUBJECT CODE: Contest

Contract/Agreement

Product/Service

Photo/Multimedia

Source: http://c.moreover.com/click/here.pl?r5668082671

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Friday, December 30, 2011

Police chase shoplifting suspect through city hall in Washington

Police chase shoplifting suspect through city hall in Washington

LYNNWOOD, Wash. ? Lynnwood, Wash., police who gave chase after a young man was seen fleeing from a store after shoplifting electronic equipment followed their quarry on a tour around the north

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Source: http://www.statesmanjournal.com/article/20111228/UPDATE/111227024/1103

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Thursday, December 29, 2011

Huawei Ascend II now available from US Cellular, free after rebate

Huawei Ascend II

We heard last week that US Cellular would be carrying the Huawei Ascend II -- a 3.5-inch candy bar style Android phone running Gingerbread -- and today they have made it available at the low price of free on a new agreement and after rebates.  While the Ascend II isn't a powerhouse (it has a Qualcomm MSM7627 at 600MHz) it has specs that make it more than acceptable to most folks.  It's nice to see a more consumer-friendly company like US Cellular getting closer with Android, and it's clearly what a lot of people want.  If you're interested in grabbing one of these free Android phones, hit the link and have a look.

More: US CellularThanks, Danny!



Source: http://feedproxy.google.com/~r/androidcentral/~3/fQKIxJY9Npk/story01.htm

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Tornado claims paid by insurers at least $2.2B

The Alabama Department of Insurance said insurers have paid at least $2.2 billion in claims arising from the April tornado outbreak in Alabama, and more than 2,500 claims are still pending eight months after the storms.

According to the Birmingham News, the figures include amounts that insurance companies regulated by the state have paid for homes, cars, businesses and other property damaged on April 27.

The figures do not include claims paid by companies such as Lloyd's of London, which insure some Alabama property but are not regulated by the state.

Source: http://feedproxy.google.com/~r/vertical_13/~3/C5S49JWnMSs/tornado-claims-paid-insurers-least-22b.html

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Wednesday, December 28, 2011

Locals in the NFL: Burleson helps Lions secure first playoff spot since 1999

Locals in the NFL: Burleson helps Lions secure first playoff spot since 1999

Former Nevada receiver Nate Burleson had six catches for 83 yards and rushed once for 11 yards in the Detroit Lions' 38-10 win over the San Diego Chargers. The win clinched an NFC wild card spot for

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Source: http://www.rgj.com/article/20111225/SPORTS/112250339/1018

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Chinese activist sentenced to 10 years jail for inciting subversion

Another rights activist jailed in China for criticizing Communist Party
Herald Globe
Monday 26th December, 2011??

?????Activist Chen Xi jailed for writing 36 essays criticizing the Communist Party
?????Chen told the court he will not appeal verdict
?????Chen was involved in 1989 Tiananmen protest

BEIJING- A veteran Chinese activist who was involved in the 1989 Tiananmen uprising was sentenced Monday to 10 years prison for inciting subversion, his wife said. The sentencing comes three days after another activist was imprisoned for the same offence.

Chen Xi was found guilty of the charge of "incitement to subvert state power" by a court in the southern city of Guiyang for the 36 essays he had written and posted online criticizing the Communist Party.

The U.N. Human Rights office said it was alarmed by the sentence.

According to his wife Zhang Qunxuan, Chen told the court he was innocent and said he will not appeal the verdict.

Rights groups have accused Beijing of using the Christmas period as cover for a crackdown.

"It does work really well because there's no diplomatic activity around Christmas," said Nicholas Bequelin of Human Rights Watch.

Chen Xi has been jailed several times since being involved in the 1989 protests.

He was arrested Nov 29 and charged in the southern province of Guizhou.

Another activist, Chen Wei, a dissident in the southwestern city of Suining, was jailed last week for nine years for criticising the party.

Another veteran dissident to be jailed this year is Liu Xianbin, a democracy activist who has spent 10 years in prison and was given another 10 year sentence in March.

Liu was sentenced to 11 years in prison in 2009 for co-authoring Charter 08, which called for an end to single-party rule and advocates democratic political reforms.

Terming the sentence on Chen Xi "extremely harsh", UN human rights chief Navi Pillay said it "indicates a further tightening of the severe restrictions on the scope of freedom of expression in China that has been seen over the last two years".

"I call upon Chinese authorities to release any person detained for peacefully exercising his or her right to freedom of expression," she said in a statement released Monday.

Source: http://story.heraldglobe.com/index.php/ct/9/cid/b8de8e630faf3631/id/202153508/cs/1/

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Disgraced ex-journalist fights for CA law license

(AP) ? A former journalist who became the subject of a Hollywood movie after he was caught fabricating articles in the late 1990s is fighting to become a lawyer in California over the objections of a state bar committee.

Stephen Glass, whose ethical missteps at The New Republic and other magazines were recounted in the film "Shattered Glass" and an autobiographical novel, has challenged the bar committee's decision to deny him a license to practice law, the San Francisco Chronicle (http://bit.ly/sfh2je ) reported Monday.

Glass attended law school at Georgetown University and passed California's bar exam in 2007. His application for an attorney's license was turned down by the state's Committee of Bar Examiners, which judged him morally unfit for his new profession.

But an independent state bar court ruled in Glass's favor in July and the California Supreme Court has since agreed to hear the committee's appeal. No date for oral arguments has been set.

The bar association's lawyers said in written filings that even though Glass' transgressions occurred when he was in his 20s, his attempts at atonement were inadequate and in some cases coincided with the publication of his novel. They faulted him for never compensating anyone who was hurt by his falsehoods.

Law and journalism "share common core values ? trust, candor, veracity, honor, respect for others," Rachel Grunberg, a lawyer for the State Bar of California, told the Chronicle. "He violated every one of them."

The bar court that overruled the committee in July was persuaded, however, that Glass was genuinely repentant and had been rehabilitated. His appeal included character references from 22 witnesses, including two judges who had employed him, two psychiatrists, and Martin Peretz, who owned The New Republic when Glass' deception occurred.

In his own statement to the bar, Glass said he was "greatly ashamed and remorseful about my lying" but "forthright and candid about my years of misconduct."

Glass tried to become a lawyer in New York after he passed that state's bar exam in 2003, but withdrew his application when his request for moral character approval from the New York bar languished.

Now 39, Glass works as a law clerk at a Beverly Hills firm. His lawyers did not immediately respond to telephone and email messages for comment Monday.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2011-12-26-Law%20License%20Fight/id-0f8ba662ce0140e6bd1c65608365130b

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Tuesday, December 27, 2011

U.S. adds surveillance drone on Mexico border (Reuters)

SIERRA VISTA, Ariz, Dec 27 ? U.S. authorities took possession of an additional high-tech surveillance drone on Tuesday to overfly the rugged Arizona borderlands to look for drug smugglers and illegal immigrants crossing from Mexico.

The Predator-B drone is based at the National Air Security Operations Center in Sierra Vista, a few miles north of the Mexico border in southeast Arizona, the U.S. Customs and Border Protection agency said.

The addition brings CBP's fleet of surveillance drones along the nearly 2,000-mile southwest border with Mexico to six. Four are based at the Arizona center, and two more overfly the border from Corpus Christi, Texas.

"The missions from these two centers will allow CBP to deploy its unmanned aircraft from the eastern tip of California across the common Mexican land borders of Arizona, New Mexico, and Texas," CBP said in a statement.

The unmanned aircraft are equipped with tools including powerful day and night vision cameras which enable operators to spot incursions by drug traffickers and illegal immigrants slipping over the border from Mexico.

The surveillance operations under the program have led to the seizure of around 46,600 pounds of illicit drugs and 7,500 arrests along the southwest border.

This past year, arrests of illegal immigrants crossing north over the southwest border dropped to 327,577, their lowest level since 1972 when President Richard Nixon was in the White House.

Factors in the stark decline have included tightened border and workplace enforcement, a slowed U.S. economy providing fewer jobs to undocumented workers, and increased drug cartel-related violence in Mexico making the journey north more hazardous, according to analysts.

The arrival of the Predator-B marks the second of two unmanned aircraft earmarked in supplemental budget provisions identified in August 2010.

Source: http://us.rd.yahoo.com/dailynews/rss/us/*http%3A//news.yahoo.com/s/nm/20111227/us_nm/us_usa_mexico_drone

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Man killed amid Britain's post-Christmas sales (AP)

LONDON ? A teenager was fatally stabbed and a second man wounded in attacks on London's most famous retail street as thousands of shoppers flocked to Britain's capital seeking post-Christmas bargains.

The killing of the 18-year-old man on Oxford Street on Monday ? and a second wounding in the same road ? did little to deter shoppers crowding into neighboring stores in the landmark shopping district. Bargain hunters were also largely untroubled by a subway strike which badly disrupted the city's public transport services.

Selfridges ? close to the scene of Monday's stabbing and one of Britain's most popular department stores ? reported its biggest ever first hour of trading Monday morning, while the New West End Company, which represents traders on central London's shopping streets, reported 15 million pounds (US$23.5 million) in sales in the first three hours of trading.

Jace Tyrrell, of the New West End Company, said hundreds of thousands of people had visited central London retailers, despite action by police to cordon off parts of Oxford Street and temporarily close some stores after the attacks.

"These incidents are extremely rare on Oxford Street and we understand arrests have been made," she said. "The emergency services were quick to respond and have cordoned off the street as they continue with their investigations. We are working to ensure the street is open to businesses and shoppers tomorrow."

Tyrrell said shopkeepers had requested a meeting with police to discuss the incidents. "We understand both incidents involved gangs of youth who were known to each other (and) the police, and did not involve individual shoppers," she said.

London's air ambulance helicopter had earlier rushed to the street following the fatal stabbing.

Authorities said the teenage victim died before medics could administer help, while amateur video footage showed police struggling to part large crowds of shopper to allow emergency vehicles to reach the man.

Police erected a tent outside a Foot Locker sports store as they carried out investigations and confirmed that about ten people had been arrested in connection with the death.

Officers said a second stabbing took place close by ? on the corner of Oxford Street and Regent Street ? but insisted it wasn't immediately known if the two incidents were linked.

Det. Chief Insp. Mark Dunne, of London's Metropolitan police, said two groups of young people appeared to have become involved in a large-scale altercation before the teenager's death.

Dunne said that little more was known about the circumstances, but there were likely to be large numbers of witnesses. "This is probably the busiest place in the United Kingdom right now, on the busiest shopping day," he told reporters at the scene.

"A number of weapons have been recovered from that scene ? whether I have got the murder weapon I don't know. There's an assortment of items, but no guns," he said.

In the second attack, a 21-year-old man was stabbed in the leg and is being treated at a hospital for his wound.

Police said in a statement that three men had been arrested, but it was "too early to say whether this incident is linked to a fatal stabbing on Oxford Street."

On London's subway network, the ASLEF train drivers' labor union staged a one-day strike to demand extra pay and additional time off for members working on the public holiday.

Despite the disruptions, huge crowds ? some lining up outside stores from midnight ? rushed into department stores in London and other British cities as soon as doors opened early Monday.

The London Underground, the organization that manages the subway system, condemned the move, saying it was pointless and demonstrated "a complete disregard for our customers." Authorities said extra buses were running in main shopping areas to cater to the increased flow of travelers on one of the year's busiest shopping days.

The ASLEF union has warned it plans to stage three more strikes in January and February if the dispute is not resolved.

Source: http://us.rd.yahoo.com/dailynews/rss/britain/*http%3A//news.yahoo.com/s/ap/20111227/ap_on_bi_ge/eu_britain_subway_strike

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Monday, December 26, 2011

Social media, Google Maps used to report drug dealers in Reynosa

Read?more: Local, Crime, Drug Dealers, Drug Trafficking, Narcomenudeo, Marijuana, Cocaine, Crack, Google Maps, Twitter, Social Media, Attorney General's Office, PGR, Reynosa, Tamaulipas, Mexico

There's a new twist to the cat-and-mouse game between drug traffickers and authorities south of the border in Reynosa.

Residents are now using social media and Google Maps to report drug dealers in their neighborhoods.

An anonymous group of Twitter users launched the?project?a few months ago but it's now surging in popularity.

In an email interviews with Action 4 News, the creators of the map said they are asking people to report drug dealers using the?#reynosafollow?channel of Twitter.

The map allows users to zoom in and get a street level view of where drugs are being sold.

Action 4 News spoke to Mexico's Attorney General's Office (PGR) in Reynosa about the Google Maps project.

While officials applaud residents using technology to report crime,?PGR officials are?asking that residents use their "Denuncia Ciudadana" system to report illegal drug activity.

Source: http://www.valleycentral.com/news/story.aspx?id=700697

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ANOTHER ANIMAL: Performance Footage From 'ShipRocked 2011' Cruise

Video footage of ANOTHER ANIMAL ? the side project started by GODSMACK members Tony Rombola on guitar, Robbie Merrill on bass and Shannon Larkin on drums ? performing on the ShipRocked 2011 "music and lifestyle cruise" last month can be seen below.

ShipRocked 2011 set sail from Fort Lauderdale, Florida on November 14 to the tip of Mexico and its popular stretch of gorgeous Caribbean water known for scuba diving, shopping and bars aplenty, and returned five days later.

Although ANOTHER ANIMAL's 2007 debut album failed to interest the public, the group, which also features original GODSMACK guitarist Lee Richards and ex-UGLY KID JOE singer Whitfield Crane, recently released a new song called "Fall Of Rome". Larkin told the Naples News that if the single takes off, a new album could be in the works.

The Pulse Of Radio asked Larkin last year if he thought there would ever be a second ANOTHER ANIMAL outing. "I'm not sure about the ANOTHER ANIMAL project," he said. "You know, we love the record still, we had a Top 10 hit at rock radio and we had a great, great time doing it. But for whatever reasons, the people didn't go out and buy the record so, you know, the label wasn't like, 'You guys got to get back to the studio and make another record!' So it's still out there, and if everybody goes out and buys that record, we'll make another one."

Larkin told Naples News that "Fall Of Rome" is "a heavy, charged track about the recent overthrowing of lame leaders and governments by the ones with the real power: the people. Egypt, Tunisia and now Libya are repeating history before the eyes of the world stage, and this song is like an oppressed person talking directly to an unjust dictator saying enough!"

The drummer added, "If the song does well enough at radio, we will tour in the fall and make a new record as well."

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Source: http://feedproxy.google.com/~r/blabbermouth/~3/ICWlleBYTfI/news.aspx

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Sunday, December 25, 2011

Publicist Scotty Dugan dies on way to slain exec's funeral (Reuters)

LOS ANGELES (TheWrap.com) ? Publicist Scotty Dugan died while en route to the funeral of slain music executive and film producer John Atterberry on Wednesday of as-yet-undetermined causes, TheWrap has confirmed. He was 52.

Dugan was at a Los Angeles County Metropolitan Transit Authority train stop when he was stricken, according to Dugan's client and friend Jennifer Gotzon. An autopsy is pending. Gotzon tells TheWrap a heart attack or brain aneurysm is suspected.

Witnesses saw Dugan clutch his head and complain loudly of head pain.

"He just dropped to the ground," Gotzon said.

Dugan was transported to a local hospital, where he was pronounced dead late Wednesday morning.

Dugan had been working on the upcoming film "God's Country," which Atterberry had written and produced. Gotzon stars in the movie.

Dugan's family in Boston is making preparations to have his remains transported back east for burial. Plans for a memorial service in Los Angeles, likely during the first weekend of January, are underway, Gotzon told TheWrap.

Dugan was single and had no children.

Dugan's IMDB profile states that he began an early career as a photographer selling pictures to such publications as the Reading Chronicle, the Boston Herald and the Boston Globe. After studying journalism at Boston University, he became employed in the sports department of the Boston Herald, and worked as an editor at the Hollywood Reporter for a period.

Gotzon remembers Dugan as a man who fully immersed himself in the projects he became involved in.

"He gave selflessly and poured passion and energy into projects that sometimes nobody even asked him to," Gotzon told TheWrap. "He did the work of 10 men in one day ... he had energy that nobody could understand."

Atterberry, a former Death Row Records music executive, was struck multiple times during a shooting rampage at the intersection of Sunset Boulevard and Vine Street in Hollywood on December 9, and died December 12. He was 40.

The assailant, Tyler Brehm, was fatally shot by police. According to police, Brehm was distraught over a recent breakup.

Source: http://us.rd.yahoo.com/dailynews/rss/enindustry/*http%3A//news.yahoo.com/s/nm/20111223/media_nm/us_scottydugan

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Email Marketing: How Microsoft used triggered email to increase open rates 800% and clickthrough 2,100%

by David Kirkpatrick, Reporter

CHALLENGE

When engaging prospects in the sales funnel, a multipiece email strategy is a key part of lead nurturing. Once that prospect becomes a customer, email probably becomes a more personalized exchange between the company and the client.

The need for an organized set of email sends is no longer necessary, correct? Think again. Applying a nurturing strategy to existing customers can be an effective way to improve customer satisfaction, and increase repeat business by educating the customer on a potentially complex product that users might not be utilizing to its fullest extent.

Jamie Bothwell, Senior Product Manager, Microsoft, Office Division, said that after the release of Office 2010, using a combination of product usage data and "voice of the customer" surveys, the company realized there was a drop off in usage activity and satisfaction. This occurred immediately after B2B customers purchased the product from the Office website.

She said, "When asked to explain why, customers told us they were having difficulty learning the new product and wanted more step-by-step instructions on new features and how to get started."

In response to this information, the Microsoft Office Relationship Marketing team created a multistage triggered email campaign that closely mirrored a typical email lead nurturing effort to address the concerns of new customers.

In this article, find out how Microsoft executed an email campaign on new Office 2010 customers to engage and educate them, and achieved dramatic increases in open and clickthrough rates, along with teaching something new about the product to 80% of program participants.

CAMPAIGN

The email list for this effort was compiled from people who purchased Office 2010 directly from Microsoft on its website, and was specifically geared for B2B users of the software. The marketing team did not use this effort to market to consumers.

For this effort, Microsoft mapped out a calendar for the entire initiative with the program?s email sends triggered by certain customer activities. The program began with the first trigger -- purchase of Office 2010 on the Microsoft website -- and once the entire series went to action, customer behavior within the program triggered/or did not trigger additional elements of the campaign.

The heart of the effort was multiple levels of educational content that Office customers would receive based on their engagement with the program.

Step #1. Establish guiding principles for Marketing

The entire effort was built around five guiding principles:
  1. Put the customer at the center of everything

  2. Foster authentic and personal relationships

  3. Improve relevance through better targeting

  4. Help the customer get value right away

  5. Engage customers in the conversation

With those points in mind, after the initial feedback from customers expressing problems in learning how to use the new product and knowing that those customers simply were not using their new purchase, Marketing knew the fourth principle-- helping the customer get immediate value -- was not being met.

The new initiative was designed around using the other principles to meet the goal of providing immediate value for the new customers.

Step #2. Plan the effort to be relevant to the customer?s needs

"The program consists of two parts," Bothwell explained. "A 'getting started' section and an 'ongoing usage section.'"

The program also involved three key elements:

  • Actions were based on how long the customer has been in the program

  • Targeted messages were integrated with other marketing pieces

  • The program included re-targeting based on customer behaviors

All email sends included a call-to-action to visit landing pages with content specifically tied to the email message.

For example, the first email send in the "getting started" section of the effort sent the recipient to a "getting started" landing page that served as the homepage for a microsite dedicated to that part of the program.

The email sends were also reinforced by targeted ads on the landing pages and microsites program participants were sent to.

Build the program around real people

The "ongoing usage" section of the effort was essentially an educational outreach (see steps four and five for more on this section of the program). To meet principle two from above -- foster authentic and personal relationships -- this educational content consisted of messages and instructional videos from actual Microsoft employees, not outside talent.

Bothwell stated, "The decision (to use actual employees) was made in the original strategy creation for the program, based on the importance of developing an ongoing relationship, literally, between Microsoft and our customers."

She added, "We featured employees who actually work on the products they are discussing."

Step #3. Begin with a "welcome" email series

The ?getting started? piece of the effort includes three emails, a landing page tied to the initial email that serves as homepage for the welcoming microsite, and targeted ads on the Microsoft Office website.

"A few days after a customer purchases Office from one of our online stores, they receive the first of three ?getting started? emails that thank the customer for their purchase and introduces some of the most notable new features in the product," Bothwell explained.

Here is the "getting started" section from the customer?s perspective:

  • Within a day or two of making the purchase, the customer receives the welcome email

  • he welcome email includes a call-to-action that leads to the "Getting Started Center" microsite

  • Targeted advertising on the Office homepage begins

  • Two days after the welcome email, a second email is sent

  • One week after the second email, the final email of the "getting started" section is sent

Bothwell said, "The goal of this section is to welcome users and get them using the product they just purchased."

Step #4. Educate the customer with rich product-information content

The "ongoing usage" section began at the start of the month after the "getting started" section was complete.

This section dove into each of Office 2010?s four applications:

  • Word

  • Excel

  • OneNote

  • PowerPoint

Each application was featured for one month at a time. Like the welcome section, the "ongoing usage" program involved email with a call-to-action tied to a specific landing page and targeted advertising for the featured application on the Microsoft Office homepage.

Every email in the program "came" from an actual Microsoft employee who was involved in that application, and the landing pages featured instructional videos from that same employee.

The Microsoft employee serving as the presenter contributed to the email copy to ensure the message had their "voice."

"The personality of our employees comes out strongly in the creative ? especially in the videos," said Bothwell. "Showing customers that Microsoft is more than a behemoth corporation (and that) the employees who work on the products are interested in helping users get the most out of Office."

The targeted advertising for the featured application, such as Excel, began a few days before the first Excel email was sent.

The goal of the targeted ads and email was to get the recipient to the dedicated landing page featuring educational content on the highlighted Office application.

User behavior triggers additional email

This program included a behavioral aspect in that if the customer opened the email and visited the landing page to view the video, they would receive additional email. If not, they did not receive any more email until the next application?s cycle began at the start of the next month.

Bothwell stated, "The goal of this section is to drive usage of the new features and increased satisfaction with the product."

Step #5. Re-target users who engage with the effort with increasingly challenging content

After the initial email, users who engaged with the campaign by opening the mail and visiting the landing page would receive an additional email with information on a feature of the application, such as "charts" in the Excel portion of the effort. Targeted ads also featured "charts" after this engagement to correspond with the email message.

If the customer continued to show engagement, their next visit to the Office website would present them with targeted ads leading to a landing page featuring another application feature. Those ads would be followed by a second, and final, email in the re-targeting effort.

"For each application, we developed three levels of content of increasing difficulty so we could deliver more information to the users that expressed interest, and not bother users who were not interested," explained Bothwell. "If a user engages with the first Excel email, for example, they will receive another email on a more advanced topic within Excel."

The entire program from welcome, to education on each application, lasted between four-and-a-half to five months.

RESULTS
Bothwell offered three key learnings from the campaign:

  • Taking a long-term approach worked by optimizing the user experience by layering new elements to the marketing effort over time

  • Helpful content in the form of step-by-step articles and videos built on the customer relationship and improved customer help and support

  • Using actual employees who understand the product was very effective in personalizing the experience for the customer

She mentioned one point to keep in mind when reaching out internally for marketing content is there are some limitations to this approach, such as turnover or employees being relocated within the company.

The results for the effort include:

  • 800% improvement in open rate

  • 2,100% increase in clickthrough rate

  • Open rate 50% above what Microsoft considered the industry average

  • Website videos achieved 63% completion rate

  • 66.6% of program participants tried a new feature

And after reviewing user outcomes, the team found that 80% of participants "learned something new."

Jamie Bothwell will present an in-depth look at this case study at the upcoming MarketingSherpa Email Summit in Las Vegas, Feb. 7-10, 2012.

Useful links related to this article

Creative samples:
  1. "Getting started" email and landing page

  2. Targeted ads on landing page and microsite

  3. Video featuring actual Microsoft employee

  4. Welcome email

  5. Targeted ad

Microsoft Office homepage

Email Marketing: How a triggered alert program maintains 40% open rate, 60% click-to-open rate for millions of subscribers

Email Marketing: Triggered emails that target the conversion funnel boost revenue

New Research: What Motivates Buyers to Receive and Engage with Vendor Email?

Crafting Relevant Email Messages: How to learn from your audience

Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5 steps

Email Marketing: Reclaim abandoned shopping carts with triggered ?remarketing? emails

Quick Lifts: 4 ideas to increase email clickthrough

Source: http://feedproxy.google.com/~r/MarketingsherpaNewsletter/~3/3cjJWRqrSQA/article.html

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Saturday, December 24, 2011

Yemen's outgoing president says he will leave to the US in coming days to ease turmoil

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Archos unveils 70b, the first sub-$200 Android 3.2 Honeycomb tablet (Digital Trends)

archos-70b-internet-tablet

Watch out, Kindle Fire, there?s a new cheap tablet in town. Announced yesterday, the Archos 70b Internet Tablet (pdf) runs on Android 3.2 (Honeycomb), and is advertised as the first tablet to sport Honeycomb that costs under $200. Of course, the suggested starting retail price is $199, for the 8GB model.

Despite its light price tag, the 70b actually has some solid specs, including a 1.2GHz CPU, a 7-inch touchscreen with a 1024?600 resolution and 512MB of RAM.

The Kindle Fire and Barnes & Noble Nook Tablet (which cost $199 and $249, respectively) both have dual-core 1GHz processors and the same screen resolution as the 70b. The Kindle Fire also has 512MB of RAM, while the Nook Tablet has 1GB of RAM. Both the Kindle Fire and the Nook Tablet run on heavily modified versions of Android 2.3 (Gingerbread), which was originally designed for smartphones; Honeycomb was made for tablets, though some still find the OS lacking in various ways.

Other 70b features include an SD card slot, HDMI output, and 3D gaming capabilities. But unlike its competitors, the 70b lacks some popular features, like a microphone and webcam for video chats.

While this all sounds great, we don?t expect the 70b to do anywhere near as well as the Kindle Fire, which is apparently selling at an incredible rate. This is primarily because Archos does not have the advantage of the gargantuan marketing machine that Amazon has, nor the benefit of ubiquitous brand recognition.

It???s also clear that there is a race for the bottom in the tablet market, so there will likely be a number of other tablets in this category launching at CES, which is only a few weeks away. In other words, the Archos 70b is a good deal now, but that edge won???t last long.

Still, if you???re in the market for a budget tablet, the 70b seems as good a choice as any ??? just realize that at this price point, you???re bound to make some sacrifices, in one area or another.

The 70b will be available starting in January.

This article was originally posted on Digital Trends

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Source: http://us.rd.yahoo.com/dailynews/rss/personaltech/*http%3A//news.yahoo.com/s/digitaltrends/20111221/tc_digitaltrends/archosunveils70bthefirstsub200android32honeycombtablet

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Friday, December 23, 2011

St. Paul firefighter Rodney Edwards, 'Mayor of Frogtown,' retires after 31 years

After 31 years of protecting the city where he grew up, the "Mayor of Frogtown" has retired from the St. Paul Fire Department.

Rodney Edwards was raised in the neighborhood he spent the past two decades protecting. When his father died, he said he learned about it when a call came into Fire Station No. 18. He sometimes knew the parents of young victims when his crew was called to a shooting involving them.

"That's the nature of this job," Edwards, 58, said. "You never know who you're going to run into, who you're going to help. I was glad to be there for them."

Edwards spent about 20 years at Fire Station No. 18, 681 W. University Ave. There, he and his colleagues prided themselves on being the first to arrive on a call, he said. There's a saying on the back of Ladder 18 that if you can read the sign, you're "second in," Edwards said.

Every spring through fall, when Edwards sat with his crew outside after dinner at the station, people walking or driving by would yell out his name, said fellow firefighter Tom Henry, who spent 11 years on the same crew as Edwards.

"It was fun to drive down the street, and you could not get from Dale Street to Lexington (Avenue) without getting three people to yell out at him and wave at him," Henry said.

Prior to becoming a firefighter, Edwards worked maintenance at nursing homes, he said. The father of three, who also helped raise a nephew, wanted a career change and had contemplated becoming a nurse until he learned

about training for upcoming firefighter tests. In 1978, he took and passed the physical and written tests, he said. In 1980, he joined the ranks.

"I'm a caregiver," he said. "I've always liked helping people"

He was a firefighter until 1992, when he was promoted to fire equipment operator.

Edwards earned four lifesaving awards during his time with the department, said St. Paul Fire Chief Tim Butler. He "epitomized what we do, who we are, what we stand for," he said.

In 1992, Edwards was among a group of black St. Paul firefighters who sued the city and its then chief over alleged racial harassment and discrimination in the department.

"The lawsuit...it brought about change," Edwards said.

Of the department's 433 fire suppression staff members, 33 are African-American, said St. Paul Fire Marshal Steve Zaccard.

Edwards said he would like to see more African-American firefighters in St. Paul.

Edwards first thought about retiring two years ago, after he fell from a ladder that had given way, noting it wasn't the determining factor in his decision. He bounced back like a "Slinky."

"Firefighting is dangerous, no matter what your job is," Edwards said. "I wanted to go out with good health."

His colleagues called him Humpty Dumpty after the incident, Henry said.

Because Edwards was always concerned for the safety of his crew, he went above and beyond, he said. It's not typical of fire equipment operators to climb up and down ladders, tools in hand, as Edwards did that day, he said.

"Other drivers don't do that," he said.

Brady Gervais can be reached at 651-228-5513. Follow her at twitter.com/bgervais and twitter.com/ppUsualSuspects.

Source: http://www.twincities.com/news/ci_19601015?source=rss

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Humans may have originated near rivers

Just as great civilizations once emerged along the banks of major rivers such as the Tigris, Euphrates, Ganges and Nile, the ancestors of humans might have originated on riversides too, scientists find.

This discovery could help us better understand the environmental forces that shaped the origin of the human lineage, such as factors of the landscape that prompted our ancestors to start walking upright on two legs, researchers said.

What may be the earliest known ancestor of the human lineage, the 4.4 million-year-old Ardipithecus ramidus, or " Ardi," was discovered in Aramis in Ethiopia. The precise nature of its habitat has been hotly debated ? its discoverers claim it was a woodland creature far removed from rivers, while others argue it lived in grassy, tree-dotted savannas.

To learn more about what the area was like back then, scientists investigated sediments from the site where Ardi was excavated. They noticed layers of sandstone that were likely created by ancient streams regularly depositing sand over time. These rivers may have reached up to 26 feet (8 meters) deep and 1,280 feet (390 m) wide.

The researchers also looked at isotopes within these sediments. All isotopes of an element have the same number of protons, but a different number of neutrons ? for instance, carbon-12 has six neutrons, while the heavier carbon-13 has seven. The grasses that dominate savannas engage in a kind of photosynthesis that involves both carbon-12 and carbon-13, while trees and shrubs rely on a kind of photosynthesis that prefers carbon-12.

All in all, carbon isotope ratios suggest the environment back then was mostly grassy savanna. However, the way in which those ratios fluctuate suggests riverside forests also cut through this area. Oxygen isotope ratios that are closely linked with climate also suggest the presence of streams, researchers added.

"Great rivers such as the Nile and Ganges have been very important in our history, and we now find that rivers might have also helped play a key role at the dawn of humanity," researcher Royhan Gani, a geologist at the University of New Orleans, told LiveScience.

  1. More science news from MSNBC Tech & Science

    1. Rare wildlife caught by camera traps in Thailand

      Camera trap video footage filmed in the forests of Thailand confirms that anti-poaching work there is paying off, according to the Wildlife Conservation Society.

    2. Three Kings may have to go without frankincense
    3. Scientists hopeful in fight to stop bat die-off
    4. Medieval knights may have had PTSD

Knowing the context in which our distant relatives dwelt when key traits such as walking upright evolved can shed light as to why such characteristics developed in the first place. For instance, as savannas began dominating what were once primarily forests, it might have made more sense to start walking on two feet to conserve energy when moving through tall grasses.

"We now want to get a better understanding of why and how climate was shifting over a much larger area to get an even better idea of how the environment changed," Gani said.

Royhan Gani and his wife, Nahid Gani, detailed their findings online Tuesday in the journal Nature Communications.

Follow LiveScience for the latest in science news and discoveries on Twitter @livescience and on Facebook.

? 2011 LiveScience.com. All rights reserved.

Source: http://www.msnbc.msn.com/id/45738738/ns/technology_and_science-science/

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Sunday, December 18, 2011

Sony serves up US Vita manual two months early, theoretical gamers rejoice

Jealous that Japan has first dibs on Sony's next generation portable? Or maybe you imported a PlayStation Vita, and need a little help navigating the Kanji-laden menus? Either way, Sony has a bone to throw you -- an online Vita user's guide, and in English, to boot. In addition to basic console operations, the online manual details the handheld's major features and apps, including Party, Near, the PS Store, a Photos app, the web browser, remote play and the Vita's video and music apps. The guide also mentions a few limitations, for instance, PSN video downloads will be standard definition only -- if you want to watch something in 720p, you'll need to load it yourself using the Vita's Content Manager. It also confirms the handheld's single account lock-down, noting that even your console's memory card is tied to your PSN account -- it simply won't work on your friend's Vita. Curious about battery life, 3G data usage trackers and remote play restrictions? Hit the source and dive in, you've got two months to study up.

Sony serves up US Vita manual two months early, theoretical gamers rejoice originally appeared on Engadget on Sun, 18 Dec 2011 00:23:00 EDT. Please see our terms for use of feeds.

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China require microblogs to get users' real names (AP)

BEIJING ? Beijing authorities on Friday ordered Internet microblogs to require users to register with their real names, a tightening of rules aimed at controlling China's rapidly growing social networks.

An announcement posted online said all microblog companies registered in the capital had to enforce real name registration within three months.

The rules, jointly issued by the Beijing government, police and Internet management office, apparently apply to all 250 million users of the hugely popular Twitter-like service Weibo.com, regardless of location, because its operator, Chinese Web portal Sina Corp., is headquartered in Beijing.

Sina rival Tencent Holdings is based in the southern city of Shenzhen. It wasn't immediately clear whether the company's microblog service would have to comply with the same rules.

China had more than 485 million Internet users as of the end of June, the most of any country in the world.

Government officials warned in October that tighter new guidelines for social media sites were coming. Officials said then they were concerned about people using the Internet to spread lies and rumors. But the government is also clearly worried about the use of Weibo and other sites to mobilize potentially destabilizing protest movements.

The new rules explicitly forbid use of microblogging to "incite illegal assembly." Public protests are illegal in China and are a concern for the Communist leadership.

Microblogs helped mobilize 12,000 people in the northeastern city of Dalian to successfully demand the relocation of a petrochemical factory and served as an outlet for public anger after a crash on the showcase high-speed rail system in which at least 40 people died. They also have given a national platform to a handful of independent candidates who have run this year for local legislative councils.

Mark Natkin, managing director of Marbridge Consulting, which is based in Beijing and specializes in China's telecommunications and IT sectors, said announcing the rules in Beijing first could be a way of testing their impact in a limited area before expanding them to cover the rest of the country.

He said the system would inevitably rein in China's microblogs. "Having a real name system will make people much more cautious about what they post," he said.

China blocked Twitter and Facebook after they were instrumental in anti-government protests in Iran two years ago, and instead encouraged homegrown alternatives in the apparent belief that domestic companies would be more responsive to government demands.

It remains to be seen whether China's new rules could drive some people away from domestic services. Tech-savvy Chinese are still able to access Twitter and Facebook by using special software that circumvents the government's firewall.

"Real name registration is sadly predictable, but very hard to implement, or if implemented is futile anyway as users will just shift to other platforms," said Duncan Clark, managing director of BDA China Ltd., a Beijing research firm.

Source: http://us.rd.yahoo.com/dailynews/rss/internet/*http%3A//news.yahoo.com/s/ap/20111216/ap_on_hi_te/as_china_internet

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Iraq: A war of muddled goals, painful sacrifice

A US Army soldier begins his journey home during ceremonies marking the end of US military mission in Baghdad, Iraq, Thursday, Dec. 15, 2011. After nearly nine years, 4,500 American dead, 32,000 wounded and more than $800 billion, U.S. officials formally shut down the war in Iraq a conflict that U.S. Defense Secretary Leon Panetta said was worth the price in blood and money, as it set Iraq on a path to democracy. (AP Photo/Khalid Mohammed)

A US Army soldier begins his journey home during ceremonies marking the end of US military mission in Baghdad, Iraq, Thursday, Dec. 15, 2011. After nearly nine years, 4,500 American dead, 32,000 wounded and more than $800 billion, U.S. officials formally shut down the war in Iraq a conflict that U.S. Defense Secretary Leon Panetta said was worth the price in blood and money, as it set Iraq on a path to democracy. (AP Photo/Khalid Mohammed)

NATO Training officers stand during a ceremony marking the official closure of NATO training mission in Baghdad, Iraq, Saturday, Dec. 17, 2011. (AP Photo/Karim Kadim)

U.S. Army soldiers from 1st Cavalry Division, based at Fort Hood, Texas react during a concert by the band Filter, who performed for troops waiting to go home after their deployment in Iraq, at Camp Virginia, Kuwait, Thursday, Dec. 15, 2011. (AP Photo/Maya Alleruzzo)

U.S. Army soldiers from 1st Cavalry Division, based at Fort Hood, Texas, load their baggage as they begin their journey home after a deployment in Iraq, at Camp Virginia, Kuwait, Thursday, Dec. 15, 2011. After nearly nine years, 4,500 American dead and 100,000 Iraqi dead, U.S. officials formally shut down the war in Iraq - a conflict that Defense Secretary Leon Panetta said was worth the American sacrifice because it set Iraq on a path to democracy. (AP Photo/Maya Alleruzzo)

(AP) ? In the beginning, it all looked simple: topple Saddam Hussein, destroy his purported weapons of mass destruction and lay the foundation for a pro-Western government in the heart of the Arab world.

Nearly 4,500 American and more than 100,000 Iraqi lives later, the objective became simply to get out ? and leave behind a country where democracy has at least a chance, where Iran does not dominate and where conditions may not be good but "good enough."

Even those modest goals may prove too ambitious after American forces leave and Iraq begins to chart its own course. How the Iraqis fare in the coming years will determine how history judges a war which became among the most politically contentious in American history.

Toppling Saddam was the easy part. Television images from the days following the March 20, 2003, start of the war made the conflict look relatively painless, like a certain type of Hollywood movie: American tanks speeding across the bleak and featureless Iraqi plains, huge blasts rattling Baghdad in the "shock and awe" bombing and the statue of the dictator tumbling down from his pedestal.

But Americans soon collided with the complex realities of an alien society few of them knew or understood. Who were the real power brokers? This ayatollah or that Sunni chief? What were the right buttons to push? America had its own ideas of the new Iraq. Did most Iraqis share them?

Places most Americans had never heard of in 2002, like Fallujah and Abu Ghraib, became household words. Saddam was captured nine months after the invasion. The war dragged on for eight more years. No WMD were ever found. And Iraq drained billions from America's treasury and diverted resources from Afghanistan, where the Taliban and al-Qaida rebounded after their defeat in the 2001 invasion.

In the early months, America's enemy was mostly Sunnis angry over the loss of power and prestige when their patron Saddam fell. In September 2007, the bloodiest year for U.S. troops, Shiite militias ? part of a community that suffered terribly under Saddam ? were responsible for three-quarters of the attacks in the Baghdad area that killed or wounded Americans, according to the then-No. 2 U.S. commander in Iraq, Lt. Gen. Ray Odierno.

Saddam had not tolerated al-Qaida. With Saddam gone and the country in chaos, al-Qaida in Iraq became the terror movement's largest and most dangerous franchise, drawing in fighters from North Africa to Asia for a war that lingers on through suicide bombings and assassinations, albeit at a lower intensity.

As American troops prepare to go home by Dec. 31, they leave behind a country still facing violence, with closer ties to the U.S. than Saddam had but still short of what Washington once envisioned. Iranian influence is on the rise. One of the few positive developments from the American viewpoint ? a democratic toehold ? is far from secure.

___

In 20-20 hindsight, the U.S. probably should have seen it coming. By 2003, communal rivalries and hatreds, fueled by years of Saddam's suppression of Kurds and Shiites, were brewing beneath the lid of a closed society cobbled together from the wreckage of the Ottoman Empire after World War I. Saddam's rule of terror kept all these passions in the pot. Lift the lid and the pot boils over. Remove Saddam and a new fight flares for the power that the ousted ruler and his Baath Party had monopolized for decades.

A day after Saddam's statue was hauled down in Baghdad, the U.S. arranged what was supposed to be a reconciliation meeting in the Shiite holy city of Najaf, bringing together prominent clerics from the majority Shiite sect eager for a dominant role in Iraq after the collapse of Saddam's Sunni-dominated rule.

One of them was Abdul-Majid al-Khoie, son of a revered ayatollah. Al-Khoie had fled to Britain during Saddam's crackdown against Shiites after the 1991 Gulf War. Now he and the other clerics were back in Iraq, freed from Saddam's yoke.

As al-Khoie approached a mosque, a crowd swarmed around him. He was hacked to death in an attack widely blamed on Muqtada al-Sadr, a fellow Shiite cleric.

In Baghdad, meanwhile, mobs looted and burned much of the city as bewildered U.S. soldiers stood by.

"Stuff happens," then-U.S. Defense Secretary Donald H. Rumsfeld famously said at the time. "And it's untidy, and freedom's untidy, and free people are free to make mistakes, and commit crimes and do bad things. They're also free to live their lives and do wonderful things. And that's what's going to happen here."

Within months, angry Sunnis had taken up arms to resist what they saw as a Shiite takeover on the coattails of the Americans. Their ranks were bolstered by former soldiers whose livelihood was taken away when the Americans, in a bid to appease Shiite and Kurdish leaders, abolished Saddam's military.

In August 2003, a massive truck bomb devastated the U.N. headquarters, killing the chief of mission, his deputy and 20 other people. Two months later, rockets slammed into the U.S.-occupied Rasheed Hotel in the Green Zone, killing an American lieutenant colonel and wounding 17 people. One of the architects of the war, visiting Deputy Defense Secretary Paul Wolfowitz, barely escaped injury.

By then it was clear: America was in for a long and brutal fight. The triumphant scene of Saddam's statue falling would be replaced by new iconic images: the bodies of butchered Americans hanging from a bridge in Fallujah, military vehicles engulfed in flames, terrified hostages staring into a video camera moments before decapitation, and flag-draped caskets resting at open graves as aging parents and young widows wept for their loved ones.

___

The Americans arrived with their own agenda for the new Iraq. That didn't always mesh with what the Iraqis had in mind.

Phillip J. Dermer, a now-retired U.S. colonel who has returned to Iraq as a businessman, spent the summer of 2003 helping set up a city council in Baghdad.

The idea was to give Iraqis a quick taste of democracy while issues like a constitution and national elections were being worked out.

After months of preparation, the council was elected and got down to its first order of business: To the Americans' surprise, an al-Sadr representative came forward to change the name of the Shiite slum in eastern Baghdad from Saddam City to Sadr City in honor of the cleric's father, who was assassinated by the deposed regime. The measure passed unanimously.

Dermer and his colleagues had been expecting a vote for something like a new budget for water. For Dermer it was a signal. The Iraqis had their own priorities.

"We were so focused on getting this council together and hold their hands up to vote when the whole time something else was happening. We weren't aware of it, and we didn't catch it," he said.

The Americans would soon learn the Iraqis were primarily interested in promoting their own religious or ethnic group at the expense of others.

___

Increasingly, Sunni militants were targeting not just U.S. troops but Iraqi Shiites.

Shiites initially held their fire and did not retaliate. Their highest-ranking cleric, Grand Ayatollah Ali al-Sistani, wanted Shiites to keep focused on the main prize: majority control of the government.

All that changed with the bombing of a major Shiite shrine in Samarra in February 2006.

Newly formed Shiite militias struck back against random Sunnis, often dragging them away in the dead of night. It was now Shiites against Sunnis, neighbor against neighbor.

America was now in the middle of a civil war, partly of its own making, despite intense efforts by the Bush administration to resist that view.

The U.S. seemed overwhelmed. Just keeping count of the death tolls was a challenge, leading to a bizarre U.S. military formula where a body found on the streets was listed as a "sectarian" victim if the fatal wound was in the head. If the wound were in the torso, it was counted as random violence.

___

For Americans back home, Iraq was not a war with morale-boosting milestones that could point to progress. No Pacific islands secured, no heroic storming of the beaches at Normandy. No newsreel scenes of grateful civilians welcoming liberators with flowers.

Instead, the war became a mind-numbing litany of suicide bombings and ambushes. "Progress" was defined by grim statistics such as fewer civilians found butchered today than yesterday. Soon it all began to sound the same, a bloody, soul-killing "Ground Hog Day" of brutality after brutality seemingly without purpose. Pacify one village, move on to another, only to have violence flare again in the first place.

Sen. John McCain summed it up at a congressional hearing three years into the war: "What I worry about is we're playing a game of whack-a-mole here."

A 24-year-old platoon leader in Ramadi expressed the same sentiment in a different way. "Every time we go out, we run," he told an Associated Press reporter in 2006. "If you stand still, you WILL get shot at."

___

It was even worse for the Iraqis. Everyone was a potential target for death. Sunni militants, especially in al-Qaida, considered Shiites as much of an enemy as American soldiers. Shiite militias viewed all Sunnis as Saddam loyalists ready to bring back the old regime.

By such twisted logic, mothers shopping for food in a market were just as legitimate a target as armed, uniformed soldiers. Car bombs and suicide attacks killed thousands. Sons, fathers and brothers disappeared ? often without a trace ? abducted by death squads and presumably buried in unmarked desert graves. Nearly everyone had a relative or a close friend who died or disappeared ? more than 3,700 were slaughtered in the month of October 2006 alone, according to the United Nations.

By the end of 2006, the U.N. estimated that 100,000 Iraqis were fleeing every month for sanctuary in Jordan and Syria.

Death could come at any moment: from a bomb on a bus filled with people heading for work or from an errant shell on a home as a family enjoyed an evening meal. Or from foreigners. In September 2007, Blackwater contractors guarding a U.S. State Department convoy in Baghdad opened fire on civilian vehicles, mistakenly thinking they were under attack. Seventeen Iraqis died. A U.S. federal judge dismissed the charges two years later because the case was built on testimony in exchange for immunity.

A review by the AP in April 2009 showed that more than 110,600 Iraqis had died in violence since the U.S.-led invasion. The actual number was likely higher because many of those listed as missing were doubtless buried in the chaos of war without official records.

"They wanted Iraq to be a model for democracy to be followed by other countries in the region," a Shiite preacher, Sheik Muhannad al-Bahadli, said of the Americans in March 2007. "Look what happened in Iraq after four years of occupation: booby-trapped cars and bombs blowing up and killing Iraqis."

___

In 2007, the tide began to turn, though historians will debate the reason for years. The change was probably a result of a confluence of events. Many Sunni militants concluded that they needed the Americans for leverage against the "real enemy" ? the Shiites. Many Sunni insurgents resented al-Qaida's power grab and did not share its vision of a global jihad. Many Shiites recoiled against the brutality and gangsterism of some of their own Shiite militias. And finally the American military surge.

In January 2007, President George W. Bush announced he was sending 30,000 more troops to secure Baghdad and the provinces around it. Talk of a troop withdrawal in 2007, which had been widely expected, disappeared. With the Americans promising and paying for support, more and more Sunni insurgents switched sides and turned against al-Qaida. Eight months into the surge, Shiite militia leader al-Sadr declared a cease-fire and violence began dropping in the capital.

Fighting continued. But the commanding general, David Petraeus, was able to tell Congress by the end of the year that the "military objectives" of the surge were being met. Skeptics, including then-Sen. Barack Obama, acknowledged the trend while noting that the second goal of the surge ? to allow the Iraqis to establish a stable, effective government ? remained unfulfilled.

"The surge succeeded in those aspects where the Americans had full control, the military aspects," said Marina Ottoway, director of the Middle East Program at the Carnegie Endowment for International Peace. "There was no willingness to compromise. There still is no willingness to compromise."

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With the Stars and Stripes lowered and the last of the troops on their way out, America's role in the Iraq war is over. For Iraqis, however, the war and the struggle to build a functioning democratic state continue. Bombs still explode, gunmen attack police checkpoints. Iraq's government, though far more representative than Saddam's regime, still falls short of an ideal.

Tensions between Sunnis and Shiites, Arabs and Kurds remain unresolved. It's an open question who will ultimately govern in Iraq and whether Iran will in time come to dominate its weakened neighbor.

America will not be abandoning Iraq. The U.S. will leave behind thousands of diplomats and security contractors, whose presence will influence the direction of the country for years to come. Still, the disappearance of uniformed troops will have a profound effect on Iraqis in ways that will take years to define.

For the first time in nearly nine years, Iraq's future will be entirely in the hands of Iraqis.

Less clear is whether America's mission was truly accomplished. Saad Eskander, who heads Iraq's National Library and Archives, said the Americans created as many enemies as they have allies, and are leaving with only part of the job done.

"What the Americans have accomplished in Iraq is a 50/50 project. It's not completed. The other 50 is up to us," he said. "Either we are people who deserve this country or we don't deserve it."

And what of the American legacy?

"They did get rid of the Baathist Iraq state and Saddam Hussein from power. They did succeed in bringing a proto-democracy," said Theodore Karasik, an analyst at the Dubai-based Institute for Near East and Gulf. But the war also "permitted the rise of people who may not share America's point of view."

History will be the judge, but for now many observers believe the costs in dollars and blood dwarf the war's achievements.

"The U.S. and Iraqi forces scored impressive tactical victories against the insurgents in Iraq during 2005-2009, but the U.S. invasion now seems to be a de facto grand strategic failure," wrote Anthony Cordesman, an analyst at the Center for Strategic and International Studies in Washington.

"Its tactical victories ? if they last ? did little more than put an end to a conflict it helped create."

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Reid, who reported from Cairo, Egypt, covered the Iraq war from 2003 until 2009.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2011-12-17-ML-Iraq-War-America's-Legacy/id-42403c09f687477dbf8366f6ea9e2e48

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